About

We can’t remember a time when we were not practicing our craft.

Discovery starts as curiosity that blossoms into hobby. It turns from hobby to study, and from study to Love. Our team has been blending media, technology and a hint of magic together since the tools and venues were primitive. We truly try to capture an intangible in our work that us Cuttlefish all feel from time to time, when we experience something unexpected.

We are perpetual students, and fans. We believe in making sure we include enough analog touch and feel to satisfy the soul in everything we do. We can’t remember a time when we were not practicing our craft.

The founding partners have worked with each other for 25 years.

 

Who’s Behind The Cuttlefish

 
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Evan Schechtman

You can blame everything on Evan.

Evan Schechtman is one of the interactive industry’s leader in the digital, mobile and the emerging location based platform space.  He has led global teams in the exploration and integration of technology for a multitude networks, agencies, studios, musicians, institutions and brands. Under his leadership and over 20 years of work, Evan has built multi-disciplinary organizations responsible for some of the most groundbreaking and award-winning digital and experiential projects in various domains such as The Johnny Cash Project; the Sting 25 App; Nike+ Fuelband Installations; NASA: Mission Juno; Michael Jackson: Behind The Mask; countless interactive installations for American Express Music and the NBA All Star Game; Sprint Sound Session with Pharrell Williams; and the American Express Unstaged Taylor Swift Blank Space Experience App.  Physical interactive immersive installations include work for Chanel Noº5 “In a new Light”; “The Museum of Feelings” for Glade and design work for Madison Square Garden’s forthcoming Sphere project. Evan has also contributed significantly to public awareness campaigns and initiatives as Conservation International, “Get Schooled” for the Melinda & Bill Gates Foundation and Viacom, the ONE Campaign, and (RED)

Evan’s teams and projects have received an Emmy, A Grammy, numerous Cannes Lions®, Webbys®, D&AD Pencils, One Show Pencils, Clios®, Art Directors Club medals, Smithsonian National Design Award , National Aeronautics and Space Administration Award (NASA), and just about every accolade and trophy associated with the advertising and marketing industries.  

 
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Jay Miolla

A modern day renaissance man of sorts, who uses his deep working knowledge of design and technology to solve today’s most complex and annoying UX problems.

Jay Miolla studied Communication Design with a focus on Human Computer Interaction at Carnegie Mellon in the mid 90s during the birth of the modern internet. This fortunate moment in time is the root of his interest in all forms of digital technology and how they can be utilized to both engage users as well as communicate in new ways.

He began his career at RadicalMedia with their Emerging Media group working on a variety of innovation projects that included designing and programming second screen experiences for Nike, 14 player videos games for IBM which were installed at Epcot Center, and even executing early Virtual Reality experiences using QuicktimeVR.

From there he went on to work with Razorfish on enterprise level SaaS websites for Ford and later he began an Innovation Department at long standing multi-cultural ad agency, Uniworld Group where he brought User Experience, Digital Strategy, Digital Research and Analytics together as a strategic offering for their Fortune 500 client base which included Colgate, Home Depot, The US Marine Corps, Ford and Lincoln Motor Companies, as well as NPR.

After seeing the first version of Oculus just one time, Jay focused his efforts on the emerging immersive media market by starting his VR company; Out of Body VR. Jay’s company was later acquired by Gramercy Tech in 2015 to augment the company offerings. Since then, Jay has successfully lead projects that include, 360 videos detailing patient experiences for global pharmaceutical companies, mixed reality experiences for CES, room scale VR walkthroughs for major hotel brands as well as augmented reality applications to enhance a museum experience.

Jay continues to explore the limits of the medium with skunkworks projects that include volumetric video, markerless motion capture, web based AR and social webVR en route to understanding how you utilize these new mediums for meaningful and innovative experiences.